Food & Beverage · Brand Identity · 2026

BŌRU

Overview

An urban ramen bar open until 2am.

The food is serious, the brand isn't. Japanese at its core, streetwear in attitude. BŌRU needed an identity that felt like Tokyo — loud, warm, and a little chaotic. Built to live across signage, packaging, menus, merch and social.

Identity System

Bold typography. Raw visual energy.

Built around contrast — the logo system adapts across signage, packaging, menus, merchandise and social while keeping the brand instantly recognizable.

Concept

Late-night ramen culture, bottled.

Warm bowls, bold visuals and a street-inspired atmosphere. The identity combines Japanese food culture with a playful, urban tone — energetic, casual and memorable.

Menu Design

Bold, easy to navigate and full of personality.

Strong typography, high contrast and playful details help the food categories feel clear while keeping the visual energy of the brand alive on every page.

Takeaway System

Every touchpoint tells the same story.

Kraft bags, branded cups and delivery boxes designed to look good on a table, in a photo, or walking down the street at midnight.

Merchandise

The brand beyond the restaurant.

A black tee featuring YUKI brings the identity into a wearable format — casual, bold and connected to the brand world.

Social Media

Consistent in tone, flexible in format.

Dark, cinematic visuals and bold layouts help the brand feel recognizable across posts, stories and campaign content.

In The Wild

A place people stay late, eat loud, come back.

Lifestyle imagery captures the feeling through real moments, warm atmosphere and a brand with personality.

Deliverables